Optimisation & Performance Engineering

Overview

I'm a relentless optimiser who measures and improves until solutions are elegant. Performance isn't an afterthought—it's baked into architecture, code, and operational practices from day one.

Optimisation Approach

• Measure first: Instrument systems to understand actual bottlenecks, not assumed ones
• Data-driven: Use profiling, query analysis, and user behaviour data to guide optimisation efforts
• Iterative improvement: Continuous refinement based on production metrics and user feedback
• Know when to stop: Balance optimisation effort against business value

Technical Skills

• Database optimisation: Query tuning, indexing strategies, and execution plan analysis
• Application performance: Code profiling, caching layers, and algorithmic improvements
• Behavioural optimisation: Built email delivery system that learned optimal send times per user, dramatically improving engagement
• Capacity planning: Forecasting and modelling to stay ahead of growth curves

Real-World Results

At iknow-uk, I optimised the email delivery system to handle 50,000+ emails per hour while dynamically adjusting send times based on individual user engagement patterns—increasing enquiries several-fold compared to the previous system.